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Authority, trust & relevance
Three powerful SEO strategies explained.
Three powerful SEO strategies explained.
Google has evolved significantly from its humble origins in 1993.
Eric Schmidt, former corporate executive of Google, once reported that Google consideredover two hundred factors to work out which internet sites rank higher within the results.Today, Google has overflow two hundred factors.
Google assesses how many linksare pointing to your site, how trustworthy these linking sites are, how manysocial mentions your brand has, how relevant your page is, how old your siteis, how fast your site loads... and the list goes on.Does this mean it's impossible or difficult to get top rankings in Google?
Nope. In fact, you can have the advantage.Google’s algorithm is complex, but you don’t have to be a rocket scientist tounderstand how it works. In fact, it can be ridiculously simple if youremember just three principles. With these three principles, you candetermine why one site ranks higher than another, or discover what you haveto do to push your site higher than a competitor. These three principlessummarize what Google are focusing on in their algorithm now, and are themost powerful strategies SEO professionals are using to their advantage togain rankings.The three key principles are: Trust, Authority and Relevance.
1. Trust.Trust is at the very core of Google’s major changes and updates the pastseveral years. Google needs to stay poor-quality, unfaithful sites out ofthe search results, and keep high-quality, legit sites at the highest.
If your site hashigh-quality content and backlinks from reputable sources, your site is morelikely to be considered a trustworthy source, and more likely to rank higher inthe search results.
2. AuthorityPreviously the foremost widespread SEO strategy, authority continues to be powerful, however nowbest employed in wheel with the opposite 2 principles.
Authority is your site’soverall strength in your market. Authority is nearly a lottery, forexample: if your web site has one thousand social media followers and backlinks,and your competitors solely have fifty social media followers and backlinks,you’re in all probability going to rank higher.
3. Relevance.Google looks at the contextual relevance of a site and rewards relevant siteswith higher rankings. This levels the playing field a bit, and might explainwhy a niche site or local business can often rank higher than a Wikipediaarticle. You can use this to your advantage by bulking out the content of yoursite with relevant content, and use the on-page SEO techniques described inlater chapters to give Google a nudge to see that your site is relevant to yourmarket.
You can rank higher with less links by specializing in building linksfrom relevant sites.
Increasing connection like this is often a strong strategy andcan result in high rankings in competitive areas.
Eric Schmidt, former corporate executive of Google, once reported that Google consideredover two hundred factors to work out which internet sites rank higher within the results.Today, Google has overflow two hundred factors.
Google assesses how many linksare pointing to your site, how trustworthy these linking sites are, how manysocial mentions your brand has, how relevant your page is, how old your siteis, how fast your site loads... and the list goes on.Does this mean it's impossible or difficult to get top rankings in Google?
Nope. In fact, you can have the advantage.Google’s algorithm is complex, but you don’t have to be a rocket scientist tounderstand how it works. In fact, it can be ridiculously simple if youremember just three principles. With these three principles, you candetermine why one site ranks higher than another, or discover what you haveto do to push your site higher than a competitor. These three principlessummarize what Google are focusing on in their algorithm now, and are themost powerful strategies SEO professionals are using to their advantage togain rankings.The three key principles are: Trust, Authority and Relevance.
1. Trust.Trust is at the very core of Google’s major changes and updates the pastseveral years. Google needs to stay poor-quality, unfaithful sites out ofthe search results, and keep high-quality, legit sites at the highest.
If your site hashigh-quality content and backlinks from reputable sources, your site is morelikely to be considered a trustworthy source, and more likely to rank higher inthe search results.
2. AuthorityPreviously the foremost widespread SEO strategy, authority continues to be powerful, however nowbest employed in wheel with the opposite 2 principles.
Authority is your site’soverall strength in your market. Authority is nearly a lottery, forexample: if your web site has one thousand social media followers and backlinks,and your competitors solely have fifty social media followers and backlinks,you’re in all probability going to rank higher.
3. Relevance.Google looks at the contextual relevance of a site and rewards relevant siteswith higher rankings. This levels the playing field a bit, and might explainwhy a niche site or local business can often rank higher than a Wikipediaarticle. You can use this to your advantage by bulking out the content of yoursite with relevant content, and use the on-page SEO techniques described inlater chapters to give Google a nudge to see that your site is relevant to yourmarket.
You can rank higher with less links by specializing in building linksfrom relevant sites.
Increasing connection like this is often a strong strategy andcan result in high rankings in competitive areas.
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