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How Google ranks sites
now Google’s top 10ranking factors revealed.
You may have puzzled if you'll ascertain the precise factors Google uses intheir algorithmic rule.Fortunately, there area unit a few of trade leaders UN agency have patterned it out,and regularly publish
their findings on the Internet. With these publications,you can get a operating information of what factors Google uses to rank sites.
These surveys are typically updated every second year, but these factorsdon’t change often, so you can use them to your advantage by knowingwhich areas to focus on.Here ’s a short list of some of the strongest factors found in sites ranking inthe top 10 search results, in the most recent study by Search Metrics:- Overall content relevance.- Click-through-rate.- Time-on-site.- Bounce rate (low bounce rates are better).- HTTPS—security certificate installed on site.- Font size in main content area (presumably people find larger fonts morereadable and leads to higher engagement).- Number of images.- Number of internal links.- Total social media activity.- Number of backlinks.If your competitors have more of the above features than yours, then it’slikely they will rank higher than you. If you have more of the above featuresthan competitors, then it is likely you will rank higher.Combine this knowledge with an understanding of the Google updatescovered in later chapters, and you will know what it takes to achieve toprankings.The above factors are from the Search Metrics Google Ranking Factors studyreleased in 2016. Regrettably, after releasing the study, Search Metrics saidthey would stop publishing their search rankings whitepapers in the future,but you can be sure content relevance, user engagement, social activity, links,site security (HTTPS), and most likely mobile support, are among currentranking factors. If you want a deeper look into the study, you can browse thefull report by visiting the link below. I cover more recent updates to thealgorithm in the Google Algorithm updates chapter later in this book.Search Metrics: Google Ranking Factors UShttps://www.searchmetrics.com/knowledge-base/ranking-factors/Another well-known authority on the SEO industry, called Moz (previously
SEOmoz), releases a rankings study every several years. Moz also publishthis information for free, and available at the following page.Moz Ranking Factors Surveyhttps://moz.com/search-ranking-factors
How to stay ahead of Google’s updates.
Every currently and so, Google releases a big update to their algorithmic rule,which can have a colossal impact on businesses from any trade.
To honeyour SEO chops and make sure your site doesn't fall into Google's bad books,it's important to stay informed of Google’s updates as they are released.Fortunately, almost every time a major update is released, those updates arereported on by the entire SEO community and sometimes publicly discussedand confirmed by Google staff.A long-extended history of Google’s updates would fill this entire book, butwith the resources below, you can stay abreast of new Google updates as theyare rolled out.
This is essential information for anyone active SEO, at abeginner or a sophisticated level.You can even keep your ear to the bottom with these sources and infrequently before warned of future updates.Google Updates by Search Engine Round Tablehttps://www.seroundtable.com/category/google-updatesSearch Engine Round Table is one of the industry’s leading blogs on SEO. Atthe page above, you can browse all of the latest articles on Google updates bya leading authority on the topic.Search Engine Journalhttps://www.searchenginejournal.com/category/search-engine-optimization/Search Engine Journal is another authoritative, relevant and frequentlyupdated publication about everything SEO. An indispensable resource forkeeping abreast of industry events as they happen.Moz Bloghttps://moz.com/blog
The Moz blog is mentioned several times in this book and for good reason—it’s among the leading authority blogs covering all things SEO, and if there’san impending update on the radar, you will catch wind of it here.
their findings on the Internet. With these publications,you can get a operating information of what factors Google uses to rank sites.
These surveys are typically updated every second year, but these factorsdon’t change often, so you can use them to your advantage by knowingwhich areas to focus on.Here ’s a short list of some of the strongest factors found in sites ranking inthe top 10 search results, in the most recent study by Search Metrics:- Overall content relevance.- Click-through-rate.- Time-on-site.- Bounce rate (low bounce rates are better).- HTTPS—security certificate installed on site.- Font size in main content area (presumably people find larger fonts morereadable and leads to higher engagement).- Number of images.- Number of internal links.- Total social media activity.- Number of backlinks.If your competitors have more of the above features than yours, then it’slikely they will rank higher than you. If you have more of the above featuresthan competitors, then it is likely you will rank higher.Combine this knowledge with an understanding of the Google updatescovered in later chapters, and you will know what it takes to achieve toprankings.The above factors are from the Search Metrics Google Ranking Factors studyreleased in 2016. Regrettably, after releasing the study, Search Metrics saidthey would stop publishing their search rankings whitepapers in the future,but you can be sure content relevance, user engagement, social activity, links,site security (HTTPS), and most likely mobile support, are among currentranking factors. If you want a deeper look into the study, you can browse thefull report by visiting the link below. I cover more recent updates to thealgorithm in the Google Algorithm updates chapter later in this book.Search Metrics: Google Ranking Factors UShttps://www.searchmetrics.com/knowledge-base/ranking-factors/Another well-known authority on the SEO industry, called Moz (previously
SEOmoz), releases a rankings study every several years. Moz also publishthis information for free, and available at the following page.Moz Ranking Factors Surveyhttps://moz.com/search-ranking-factors
How to stay ahead of Google’s updates.
Every currently and so, Google releases a big update to their algorithmic rule,which can have a colossal impact on businesses from any trade.
To honeyour SEO chops and make sure your site doesn't fall into Google's bad books,it's important to stay informed of Google’s updates as they are released.Fortunately, almost every time a major update is released, those updates arereported on by the entire SEO community and sometimes publicly discussedand confirmed by Google staff.A long-extended history of Google’s updates would fill this entire book, butwith the resources below, you can stay abreast of new Google updates as theyare rolled out.
This is essential information for anyone active SEO, at abeginner or a sophisticated level.You can even keep your ear to the bottom with these sources and infrequently before warned of future updates.Google Updates by Search Engine Round Tablehttps://www.seroundtable.com/category/google-updatesSearch Engine Round Table is one of the industry’s leading blogs on SEO. Atthe page above, you can browse all of the latest articles on Google updates bya leading authority on the topic.Search Engine Journalhttps://www.searchenginejournal.com/category/search-engine-optimization/Search Engine Journal is another authoritative, relevant and frequentlyupdated publication about everything SEO. An indispensable resource forkeeping abreast of industry events as they happen.Moz Bloghttps://moz.com/blog
The Moz blog is mentioned several times in this book and for good reason—it’s among the leading authority blogs covering all things SEO, and if there’san impending update on the radar, you will catch wind of it here.
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