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How to rankextremely high on Google.
Link building.
Why is link building so important?The previous chapter described how to make your site visible to searchengines and how to optimize keywords by using on-page SEO. If you want tosee your rankings improve by leaps and bounds, then your site needs links.You may have wondered what makes link building so important, especiallywhen there are so many factors Google use to rank sites.The truth is, links are such a strong factor, it is unlikely you will rank high fora keyword if you are competing against sites with additional backlinks.When you consider it, links ar the currency of the online.
Each time a pagelinks to a different, it's a vote for the worth of the page being coupled to.
If a pageprovides massive value to Internet users, it stands to reason it will be linkedto from other sites. This is why links are such a strong factor in Google'salgorithm.Link building is the key to ranking your site high in the search engine results.The dirty little secret no one wants to tell you aboutlink building.There are a lot of opinions circulating the Internet about the best kind of linksto build to your site. So much so, they often escalate into heated discussions.What is the best link?
Each time a pagelinks to a different, it's a vote for the worth of the page being coupled to.
If a pageprovides massive value to Internet users, it stands to reason it will be linkedto from other sites. This is why links are such a strong factor in Google'salgorithm.Link building is the key to ranking your site high in the search engine results.The dirty little secret no one wants to tell you aboutlink building.There are a lot of opinions circulating the Internet about the best kind of linksto build to your site. So much so, they often escalate into heated discussions.What is the best link?
A link from a government website or from a high trafficked blog?
Is it better to get a link from a highly relevant site or from a site with alot of social media activity?
The dirty secret no-one wants to tell you about link building is there is nosingle best kind of link.
Is it better to get a link from a highly relevant site or from a site with alot of social media activity?
The dirty secret no-one wants to tell you about link building is there is nosingle best kind of link.
If this weren’t the case, Google wouldn't work.
Everyone would withdraw andfind the way to spam their thanks to the highest of the rankings terribly quickly.
Having thousands of 1 form of link inform to a page is suspicious and a transparent signthe website owner is gambling the system.That said, as a rule, you must attempt to build links on authoritative, relevantand high-quality sites. High-quality, relevant links are much stronger thanlinks from low-quality, unrelated sites.How to acquire links and what to avoid in linkbuilding.There are many stories floating around about business owners being slammedby Google for no good reason. Don't let the horror stories mislead you.In most cases, what really happened is the webmaster was doing somethingclearly suspicious or outdated, like building thousands of links to their sitefrom link directories, and then their rankings suddenly dropped off fromGoogle's top 10 search results.If you don't exhibit overly spammy behavior in your link building, as ageneral rule you will be OK.These best practices will ensure you acquire links correctly and don't breakGoogle's terms of service:
1. Acquire links naturally and evenly over time. Your links should be attainedconsistently and organically.In fact, Google has made its approach with assessing link acquisition inrelation to time public knowledge. Patent US20050071741 outlines howGoogle analyzes the age of links and the rate they are acquired and then usesthis information to calculate the search results.If you don’t fancy reading up on patents in your spare time, then justremember to gradually build up your links over time, so Google sees thatyour website is acquiring links organically.
Don't withdraw and purchase onethousand links inform to your website over night or you’re bound to set out a red flag in Google’s system and acquire into its bad books.
Everyone would withdraw andfind the way to spam their thanks to the highest of the rankings terribly quickly.
Having thousands of 1 form of link inform to a page is suspicious and a transparent signthe website owner is gambling the system.That said, as a rule, you must attempt to build links on authoritative, relevantand high-quality sites. High-quality, relevant links are much stronger thanlinks from low-quality, unrelated sites.How to acquire links and what to avoid in linkbuilding.There are many stories floating around about business owners being slammedby Google for no good reason. Don't let the horror stories mislead you.In most cases, what really happened is the webmaster was doing somethingclearly suspicious or outdated, like building thousands of links to their sitefrom link directories, and then their rankings suddenly dropped off fromGoogle's top 10 search results.If you don't exhibit overly spammy behavior in your link building, as ageneral rule you will be OK.These best practices will ensure you acquire links correctly and don't breakGoogle's terms of service:
1. Acquire links naturally and evenly over time. Your links should be attainedconsistently and organically.In fact, Google has made its approach with assessing link acquisition inrelation to time public knowledge. Patent US20050071741 outlines howGoogle analyzes the age of links and the rate they are acquired and then usesthis information to calculate the search results.If you don’t fancy reading up on patents in your spare time, then justremember to gradually build up your links over time, so Google sees thatyour website is acquiring links organically.
Don't withdraw and purchase onethousand links inform to your website over night or you’re bound to set out a red flag in Google’s system and acquire into its bad books.
2. As a rule, don't purchase links. Buying links with the intention of boosting your rankings is against Google's terms of service and you risk being penalized.
These styles of links may fit, however square measure usually not price the potential harm, unless you're assured you recognize what you're doing.
3. Forget about link-swapping or link-trading schemes.
These square measure completely obvious to Google, and either now not work or might damage your website.
This goes against common knowledge, but I've achieved countless number onerankings for ridiculously competitive keywords without ever swapping links.Link-swapping is extremely time-consuming and completely unnecessary.Get by without it.
4. Don't spam message boards, article sites or diary comments with crappycontent.
This may work quickly, however ways like these areoutdated terribly quickly.
5. There square measure paid networks out there providing to make new links to your sitefor an occasional monthly fee every month.Never use them. These networks areagainst Google’s terms of service and using them is a quick way to ensure you find yourself in hot water with Google.Anchor text. What's all the fuss?There has been some controversy around anchor text, as touched on in aprevious chapter.
Anchor text is that the text contained during a link.
Anchor text wasone of the strongest factors for achieving top rankings.If you had one thousand links to your site with “NFL football jerseys” as thelink text, and competitors only had a handful of links with the same anchortext, it was likely you would rank number one. That is, until Google’sPenguin update effectively put an end for SEOs using “exact match” anchortext as their strategy. Now it is just simply too risky.Not only is it no longer as effective as it once was, building hundreds of“exact match” links to a site actually can prevent it from ranking for thatkeyword.So then, you might wonder, what is the best way to build up anchor text?It should be natural.
These styles of links may fit, however square measure usually not price the potential harm, unless you're assured you recognize what you're doing.
3. Forget about link-swapping or link-trading schemes.
These square measure completely obvious to Google, and either now not work or might damage your website.
This goes against common knowledge, but I've achieved countless number onerankings for ridiculously competitive keywords without ever swapping links.Link-swapping is extremely time-consuming and completely unnecessary.Get by without it.
4. Don't spam message boards, article sites or diary comments with crappycontent.
This may work quickly, however ways like these areoutdated terribly quickly.
5. There square measure paid networks out there providing to make new links to your sitefor an occasional monthly fee every month.Never use them. These networks areagainst Google’s terms of service and using them is a quick way to ensure you find yourself in hot water with Google.Anchor text. What's all the fuss?There has been some controversy around anchor text, as touched on in aprevious chapter.
Anchor text is that the text contained during a link.
Anchor text wasone of the strongest factors for achieving top rankings.If you had one thousand links to your site with “NFL football jerseys” as thelink text, and competitors only had a handful of links with the same anchortext, it was likely you would rank number one. That is, until Google’sPenguin update effectively put an end for SEOs using “exact match” anchortext as their strategy. Now it is just simply too risky.Not only is it no longer as effective as it once was, building hundreds of“exact match” links to a site actually can prevent it from ranking for thatkeyword.So then, you might wonder, what is the best way to build up anchor text?It should be natural.
It is OK to have your targeted keyword in your anchor text, but it should not be the only keyword or the main keyword in all of your links, and there should be a combination of connected keywords.If you're thinking that regarding it, this can be a pattern all legitimate sites naturally attract.
It defies logic that a quality site would automatically be linked with the exact same text through out the entire World Wide Web.Look over the below examples to see a bad anchor text profile compared to anatural anchor text profile:Bad anchor text – external linkshttp://www.examplefootballbrand.com/football-jerseys.htmlNFL football jerseys - 200 linksGood anchor texthttp://www.examplefootballbrand.com/football-jerseys.htmlexamplefootballbrand - 50 linksNFL football jersey store - 10 linksNFL football jerseys - 5 linkshttp://www.example.com - 25 linksfootball jersey store - 5 linksfootball jerseys online - 5 linksfootball jacket store - 15 linksclick here - 7 linkswebsite - 15 linksThe above good anchor text example illustrates the natural method sitesaccumulate links over time.
Your target keyword shouldn't be the mostlinked phrase to the page.You can learn loads by staring at the programme results ranking in Google,enter upper-level sites into Link Explorer, and looking at their anchor text.You'll notice almost every top-ranking page has natural anchor text, like thegood example above.Track your link-building efforts and keep them in a spreadsheet. This wayyou can monitor your anchor text and make sure it fits in with best practices.Link Explorer
It defies logic that a quality site would automatically be linked with the exact same text through out the entire World Wide Web.Look over the below examples to see a bad anchor text profile compared to anatural anchor text profile:Bad anchor text – external linkshttp://www.examplefootballbrand.com/football-jerseys.htmlNFL football jerseys - 200 linksGood anchor texthttp://www.examplefootballbrand.com/football-jerseys.htmlexamplefootballbrand - 50 linksNFL football jersey store - 10 linksNFL football jerseys - 5 linkshttp://www.example.com - 25 linksfootball jersey store - 5 linksfootball jerseys online - 5 linksfootball jacket store - 15 linksclick here - 7 linkswebsite - 15 linksThe above good anchor text example illustrates the natural method sitesaccumulate links over time.
Your target keyword shouldn't be the mostlinked phrase to the page.You can learn loads by staring at the programme results ranking in Google,enter upper-level sites into Link Explorer, and looking at their anchor text.You'll notice almost every top-ranking page has natural anchor text, like thegood example above.Track your link-building efforts and keep them in a spreadsheet. This wayyou can monitor your anchor text and make sure it fits in with best practices.Link Explorer
https://moz.com/link-explorerSimple to advanced link building strategies.The link building strategies below will help you build up quality linkspointing to your site, and give Google a nudge to rank your site higher,ranging from simple tactics for the small business, right up to the enterprise-level SEO agency looking to roll out links on a large scale.Directory links.Directory links are a tried and true form of link building that received someflack in recent years. This is due to Google penalizing spammers who builtridiculous amounts of low-quality directory links to their site.Directory links shouldn’t be overlooked. In fact, directory links should be thefirst place to start with any link building project. There’s a solid amount ofhigh-quality business directories where you can get powerful and strongbacklinks built with a minimum of effort.But just to be safe, your directory links should not make up much more than10-20% of your total links. They must also be relevant and quality sites, i.e.not sites with web addresses like seolinksdirectory.com orfreelinksdirectory.com. Sites like these just smell of spam! Before building alink on a directory, ask yourself, “Does this look like a legitimate andtrustworthy website?” If the answer is no, then move on and focus onlegitimate, quality sites only. To find relevant directories, use the below search terms in Google, replacing“keyword” with your targeted keyword or industry, and you can find relevantdirectories for your niche:keyword + submitkeyword + add urlkeyword + add linkkeyword + directorykeyword + resources
If your competitor has done all the heavy lifting, why not take advantage oftheir hard work. Use the below sites to export your competitors’ backlinks.By looking through their links you can often find link opportunities to buildlinks pointing to your site. In most cases, you can be confident you are goingafter SEO-friendly link sources if the competitor is already ranking well inGoogle.Ahrefs Backlink Checker– Free to try, then $99 per month.https://www.ahrefs.com/Majestic SEO Backlink Checker – Free to try, then $49 per month.https://majestic.comLink Explorer – Free to try, then $179 per monthhttps://moz.com/link-explorerVideo link building.Google loves videos, and it especially loves videos from video powerhouseYouTube. Probably because Google owns YouTube ... If you want theopportunity to capture visitors from the world's largest video search engine,posting videos will considerably help your SEO.Post relevant how-to guides, industry news updates and instructional videosfor the best response from users. Then link to the relevant pages on your sitein the description.
If your competitor has done all the heavy lifting, why not take advantage oftheir hard work. Use the below sites to export your competitors’ backlinks.By looking through their links you can often find link opportunities to buildlinks pointing to your site. In most cases, you can be confident you are goingafter SEO-friendly link sources if the competitor is already ranking well inGoogle.Ahrefs Backlink Checker– Free to try, then $99 per month.https://www.ahrefs.com/Majestic SEO Backlink Checker – Free to try, then $49 per month.https://majestic.comLink Explorer – Free to try, then $179 per monthhttps://moz.com/link-explorerVideo link building.Google loves videos, and it especially loves videos from video powerhouseYouTube. Probably because Google owns YouTube ... If you want theopportunity to capture visitors from the world's largest video search engine,posting videos will considerably help your SEO.Post relevant how-to guides, industry news updates and instructional videosfor the best response from users. Then link to the relevant pages on your sitein the description.
The key to success in video link building is to ensure the video and yourdescription are related. You should aim to have your targeted keyword orrelevant keywords on the page somewhere.And don't worry. Your video doesn't have to be on par with the latest MartinScorsese masterpiece. It can be a simple 5 or 10-minute video, educatingvisitors with useful knowledge about your topic. Just focus on making itcontribute value for the viewer.The tools below can help with quickly creating videos and uploading them tothe web.CamStudio https://camstudio.org/CamStudio is a free, open source screen recording software allowing you torecord high-quality screencasts from your own computer. You can downloadthe video files in high quality after you have finished. This product onlyworks on Windows, Mac users may need to find an alternative like usingQuicktime Player ’s native screen recording function, or an app likeCamtasia.High-quality sites you can easily visit, upload videos and get backlinks from: https://www.youtube.com/ http://www.veoh.com https://www.dailymotion.com/ http://www.metacafe.com http://www.youku.com https://www.archive.org/Link bait.Link bait is a new and effective strategy for building high-quality andpowerful links on a large scale. Link bait is great because you create contentonce, but you can have thousands of people over the Internet sharing andlinking to your content, while you sit back and put your feet up.But what is link bait exactly? Link bait is any kind of compelling content thatnaturally acquires links from other sites as a result.
While there is an art to creating link bait successfully, you would be surprisedhow easy it is to earn links and social media activity with this strategy. Thekey is, your content must be so valuable it would almost be worth paying for.To create this content, you should use your expertise or even hire researchersto put together juicy business content that lends itself to being shared.
If thereare already 10 blog posts or whitepapers on the same topic, then you ’redoing it wrong. Try and make it original, substantial and useful.Wrap up this content into a whitepaper,
top 10 list, an easy to understandinfographic, or a downloadable resource and make it compelling enough forvisitors to read and share.Promote this content heavily through your site and social media accounts.Encourage readers to share the post at the bottom of the content.
Makesharing the content as easy as possible and you will maximize results.Next up, find popular link bait in your industry or niche.Then use a link analysis tool such as Ahrefs or Link Explorer to pull a list ofsites linking to the popular content. Send out a quick email blast to siteowners and bloggers to let them know about your bigger and much betterresource.If you really want to take link baiting to the next level, write and publish acompelling press release about your link bait content. With a press release, itcan be exposed to thousands of journalists and potentially has a chance ofattracting media coverage.You might be wondering what a successful link baiting campaign looks like.I've listed examples below:WordPress SEOhttps://yoast.com/articles/wordpress-seo/Joost de Valk is well known in the SEO industry, in some part due to his onepage guide to WordPress SEO that is updated every month or so. This guidehas earned many links and shares over many years.101 Motivational Business Quoteshttps://www.quicksprout.com/2009/12/07/101-motivational-business-quotes/Excellent example of a great link bait article that went viral, and could be.
If thereare already 10 blog posts or whitepapers on the same topic, then you ’redoing it wrong. Try and make it original, substantial and useful.Wrap up this content into a whitepaper,
top 10 list, an easy to understandinfographic, or a downloadable resource and make it compelling enough forvisitors to read and share.Promote this content heavily through your site and social media accounts.Encourage readers to share the post at the bottom of the content.
Makesharing the content as easy as possible and you will maximize results.Next up, find popular link bait in your industry or niche.Then use a link analysis tool such as Ahrefs or Link Explorer to pull a list ofsites linking to the popular content. Send out a quick email blast to siteowners and bloggers to let them know about your bigger and much betterresource.If you really want to take link baiting to the next level, write and publish acompelling press release about your link bait content. With a press release, itcan be exposed to thousands of journalists and potentially has a chance ofattracting media coverage.You might be wondering what a successful link baiting campaign looks like.I've listed examples below:WordPress SEOhttps://yoast.com/articles/wordpress-seo/Joost de Valk is well known in the SEO industry, in some part due to his onepage guide to WordPress SEO that is updated every month or so. This guidehas earned many links and shares over many years.101 Motivational Business Quoteshttps://www.quicksprout.com/2009/12/07/101-motivational-business-quotes/Excellent example of a great link bait article that went viral, and could be.
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