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Introduction to how Google works.
You can feel like a dog chasing its own tail trying to figure out how Googleworks.
There square measure thousands of bloggers and journalists spreading volumes ofinformation that merely is not true.
If you followed all the recommendation regarding SEOwritten on blogs,
it's unlikely you would receive top listings in Google,
andthere’s a risk you could damage your site performance and make it difficult torank at all.
Let ME tell you a secret regarding bloggers...Articles regarding the most recent SEO updates,
techniques or tips are often written byinterns, assistants or even ghostwriters.
Their job is to write articles.
The majority of diary posts regarding SEO square measure seldom written by specialists or professionals
with the day-to-day responsibility of growing site traffic andachieving top rankings
in search engines.Can you learn from someone who doesn't even know how to do itthemselves?You can't.
This is why you have to take the advice spread by blog posts witha grain of salt.Don't get me wrong.
I love bloggers. There square measure diarygers out there whopractice and blog regarding SEO, and love well.
But it has become increasinglydifficult to sort the wheat from the chaff.Fear not.
This chapter will disperse common misconceptions about SEO,
show you how to avoid falling into Google's bad books and reveal how tostay up-to-date with how Google ranks sites.
But first, to understand how Google works today,
we must understand a littlebit about Google's history.
Old-school methods that no longer work.
In the period of Google—over fifteen years ago— Google started a smartersearch engine and a far better expertise for navigating the globe Wide net.Google delivered on this promise by delivering relevant search engine results.Internet users discovered they could simply type what they were looking forinto Google—and BINGO—users would find what they needed in the topresults, instead of having to dig through hundreds of pages. Google's userbase grew fast.It didn't take long for smart and entrepreneurially minded webmasters tocatch on to sneaky little hacks for ranking high in Google.Webmasters discovered by cramming many keywords into the page, theycould get their web site ranking high for nearly any word or phrase.
It quicklyspiraled into a contest of World Health Organization might jam the foremost keywords into thepage.
The page with the most repeated keywords won, and rose swiftly to thetop of the search results.Naturally, more and more spammers caught on and Google's promise as the“most relevant search engine” was challenged. Webmasters and spammersbecame more sophisticated and found tricky ways of repeating hundreds ofkeywords on the page and completely hiding them from human eyes.All of a sudden, the unsuspecting Internet user looking for “holidays inFlorida” would find themselves suddenly arriving at a website about Viagra
Viagra Viagra!How could Google keep its status as the most relevant search engine if peoplekept on spamming the results with gazillions of spammy pages, burying therelevant results at the bottom?Enter the first Google update. Google released a widespread update inNovember 2003 codenamed Florida, effectively stopping spammers in theirtracks. This update leveled the playing field by rendering keyword stuffingcompletely useless and restored balance to the force.And so began the long history of Google updates—making it hard forspammers to game the system and making ranking in Google a little morecomplicated for everyone.Google updates and how to survive them.Fast forward 15 years and ranking in Google has become extremelycompetitive and considerably a lot of advanced.Simply put, everyone desires to be in Google.
Google is fighting to stay itssearch engine relevant and should perpetually evolve to continue deliveringrelevant results to users.This hasn't been while not its challenges.
Just like keyword stuffing,webmasters eventually clued onto another way of gaming the system byhaving the most anchor text pointing to the page.If you are not familiar with this term, anchor text is the text contained inexternal links pointing to a page.This created another loophole exploited by spammers. In several cases, well-meaning marketers and business house owners used this manoeuvre to realize highrankings within the search results.Along came a brand new Google update in 2012, this point referred to as sphenisciform seabird.
Google'sPenguin update punished sites with suspicious amounts of links with thesame anchor text pointing to a page, by completely delisting sites from thesearch results.
Many businesses that relied on program traffic lost all oftheir sales virtually nightlong, simply because Google believed sites with
hundreds of links containing only 1 phrase did not acquire those linksnaturally.
Google believed this was a solid indicator the positioning owner might begaming the system.If you discover these changes menacing, don't.
How to recover from thesechanges, or to prevent being penalized by new updates, is covered in laterchapters. In the short history of Google's major updates, we are able to discover twopowerful lessons for achieving high rankings in Google.
1. If you wish to remain at the highest of Google, ne'er think about one manoeuvre.
2. Always guarantee your program methods think about SEO best practices.
There square measure thousands of bloggers and journalists spreading volumes ofinformation that merely is not true.
If you followed all the recommendation regarding SEOwritten on blogs,
it's unlikely you would receive top listings in Google,
andthere’s a risk you could damage your site performance and make it difficult torank at all.
Let ME tell you a secret regarding bloggers...Articles regarding the most recent SEO updates,
techniques or tips are often written byinterns, assistants or even ghostwriters.
Their job is to write articles.
The majority of diary posts regarding SEO square measure seldom written by specialists or professionals
with the day-to-day responsibility of growing site traffic andachieving top rankings
in search engines.Can you learn from someone who doesn't even know how to do itthemselves?You can't.
This is why you have to take the advice spread by blog posts witha grain of salt.Don't get me wrong.
I love bloggers. There square measure diarygers out there whopractice and blog regarding SEO, and love well.
But it has become increasinglydifficult to sort the wheat from the chaff.Fear not.
This chapter will disperse common misconceptions about SEO,
show you how to avoid falling into Google's bad books and reveal how tostay up-to-date with how Google ranks sites.
But first, to understand how Google works today,
we must understand a littlebit about Google's history.
Old-school methods that no longer work.
In the period of Google—over fifteen years ago— Google started a smartersearch engine and a far better expertise for navigating the globe Wide net.Google delivered on this promise by delivering relevant search engine results.Internet users discovered they could simply type what they were looking forinto Google—and BINGO—users would find what they needed in the topresults, instead of having to dig through hundreds of pages. Google's userbase grew fast.It didn't take long for smart and entrepreneurially minded webmasters tocatch on to sneaky little hacks for ranking high in Google.Webmasters discovered by cramming many keywords into the page, theycould get their web site ranking high for nearly any word or phrase.
It quicklyspiraled into a contest of World Health Organization might jam the foremost keywords into thepage.
The page with the most repeated keywords won, and rose swiftly to thetop of the search results.Naturally, more and more spammers caught on and Google's promise as the“most relevant search engine” was challenged. Webmasters and spammersbecame more sophisticated and found tricky ways of repeating hundreds ofkeywords on the page and completely hiding them from human eyes.All of a sudden, the unsuspecting Internet user looking for “holidays inFlorida” would find themselves suddenly arriving at a website about Viagra
Viagra Viagra!How could Google keep its status as the most relevant search engine if peoplekept on spamming the results with gazillions of spammy pages, burying therelevant results at the bottom?Enter the first Google update. Google released a widespread update inNovember 2003 codenamed Florida, effectively stopping spammers in theirtracks. This update leveled the playing field by rendering keyword stuffingcompletely useless and restored balance to the force.And so began the long history of Google updates—making it hard forspammers to game the system and making ranking in Google a little morecomplicated for everyone.Google updates and how to survive them.Fast forward 15 years and ranking in Google has become extremelycompetitive and considerably a lot of advanced.Simply put, everyone desires to be in Google.
Google is fighting to stay itssearch engine relevant and should perpetually evolve to continue deliveringrelevant results to users.This hasn't been while not its challenges.
Just like keyword stuffing,webmasters eventually clued onto another way of gaming the system byhaving the most anchor text pointing to the page.If you are not familiar with this term, anchor text is the text contained inexternal links pointing to a page.This created another loophole exploited by spammers. In several cases, well-meaning marketers and business house owners used this manoeuvre to realize highrankings within the search results.Along came a brand new Google update in 2012, this point referred to as sphenisciform seabird.
Google'sPenguin update punished sites with suspicious amounts of links with thesame anchor text pointing to a page, by completely delisting sites from thesearch results.
Many businesses that relied on program traffic lost all oftheir sales virtually nightlong, simply because Google believed sites with
hundreds of links containing only 1 phrase did not acquire those linksnaturally.
Google believed this was a solid indicator the positioning owner might begaming the system.If you discover these changes menacing, don't.
How to recover from thesechanges, or to prevent being penalized by new updates, is covered in laterchapters. In the short history of Google's major updates, we are able to discover twopowerful lessons for achieving high rankings in Google.
1. If you wish to remain at the highest of Google, ne'er think about one manoeuvre.
2. Always guarantee your program methods think about SEO best practices.
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