SEO explained insimple terms.

Mobile support important

SEO explained insimple terms.

On April, 2015, Google discharged a game dynamic  update for the SEO trade.

Sites with solid mobile support started ranking higher within the Google mobile search results.

Sites with no mobile support generally started rankinglower in mobile search results.Whether we like it or not, mobile users are here to stay and Google aredriving the mobile revolution. With the largest mobile app store in the world,the largest mobile operating system in the world, and the largest amount ofmobile search users, it’s safe to say mobile users are a priority for Google.If you are not supporting mobile users, it’s important to implement mobilesupport, not just for better search engine results, but for better sales andconversions—quite simply, the majority of your traffic is coming frommobile users.How to best support mobile users.If you want to increase support for mobile devices and be more search enginefriendly, you have three options:

1. Create a responsive site.Responsive sites are the cream of the crop when it comes to sites that supportboth desktop and mobile devices. With responsive sites, both mobile anddesktop users see the same pages and same content, and everything isautomatically sized to fit the screen.

It’s additionally turning into additional common forWordPress templates and new sites to feature a responsive layout.

2. Dynamically serve different content to mobile and desktop users.You can ask your web developer to detect which devices are accessing yoursite and automatically deliver a different version of your site catered to thedevice. This is a complicated setup, better suited for large sites withthousands of pages, with complicated infrastructure, when a responsiveapproach is not possible.

3. Host your mobile content on a separate subdomain, e.g.m.yoursite.comWhile Google stated they support this implementation, I recommend againstit. You need a lot of redirects in place, and must jump through giant hoops toensure search engines recognize your special mobile subdomain as a copy ofyour main site. Responsive sites are popular for good reason: it’s easier andcheaper to maintain one site rather than both maintaining a desktop copy ofyour site and maintaining a separate mobile copy of your site, on a mobilesubdomain.Improving performance in the mobile search results.Google stated mobile support is straightforward, either your site supportsmobile devices or it doesn’t... Well it’s not straightforward. You can get anedge over competitors by using a handful of tools to improve your mobileusability and make your site faster for mobile users. Run your site throughGoogle's Mobile Friendly Test Tool to confirm if you support mobile users,use Google's "Test Your Mobile Speed and Performance" tool for actionablesteps to speed up your mobile site, and review the Mobile Usability report inGoogle Search Console and check for any errors worth fixing—and if you'relazy like me, delegate. Send the reports and errors over to your webdeveloper and get them fixed. Who doesn't like a competitive advantage?Work through these tools, make your mobile support better than competitors,and you will crush it in the search results.Mobile Friendly Test Tool https://www.google.com/webmasters/tools/mobile-friendly/ Test Your Mobile Speed and Performance – Think With Google https://testmysite.thinkwithgoogle.com/Mobile Usability – Google Search Console https://www.google.com/webmasters/tools/mobile-usability The technical details of building a responsive site are beyond the scope ofthis book and could fill an entire book. In fact, it does, I counted close to 17responsive web design books on Amazon as I wrote this paragraph... Thatsaid, mobile SEO can be ridiculously simple.

If you've got a responsive website that delivers a similar content to mobile anddesktop users, mechanically resizes content to the screen, is quick and is easy, all you've got to do is follow the SEO recommendations in this book,and your mobile results will be top notch from an SEO perspective.Alternatively, follow one of the recommended implementations discussedearlier in this section.For guidelines, direct from the horse’s mouth so to speak, you can readGoogle’s mobile support documentation for webmasters and web developers.Mobile Friendly Sites – Google Developers https://developers.google.com/webmasters/mobile-sites/