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Readability —SEO for the future.
One of the strongest ranking factors has been flying beneath the measuring device,overlooked by several SEO professionals in their improvement checklists,leaving a golden chance for people who comprehend it.
I ’m talking aboutreadability.Google have been outspoken about readability as an important considerationfor webmasters. Google ’s former head of web spam, Matt Cutts, publiclystated that poorly researched and misspelled content will rank poorly, andclarity should be your focus. And by readability, this means not just avoidingspelling mistakes, but making your content readable for the widest possibleaudience, with simple language and sentence structures.Flesch readability has since surfaced in the Searchmetrics Google rankingfactors report, showing a high correlation between high ranking sites andeasy to scan content.
The Searchmetrics rankings report discovered sitesappearing in the top 10 showed an average Flesch reading score of 76.00—
content that's fairly simple to scan for 13-15 year recent students and up.It is sensible readability could be a concern for Google.
By encouraging searchresults to possess content legible to a large audience, Google maximise theiradvertising revenues.
If Google were to encourage complicated results thatmostly appeal to a smaller demographic, such as post-graduates, it wouldlower Google's general appeal and their market share.You can achieve an on-page SEO boost, whereas conjointly increasing your userengagement, by creating your content legible to a large audience.
Run yourcontent through a Flesch readability test. It will look at your word andsentence usage, and give you a score on how readable it is. Scores between90-100 are easily understood by an 11 year old student, 60-70 easilyunderstood by 13 to 15 year old students, and 0-30 best understood byUniversity graduates. You can use the free tool below, and should aim for areadability score between 60-100. To improve your score, edit your contentto use fewer words per sentence, and use words with a smaller number ofsyllables.Readability Scorehttps://readable.io/How to accelerate traffic and rankings with contentmarketing.One of the most powerful on-page SEO strategies is adding more unique,fresh content to your site. If you consistently add new pages to your site, youare going to receive more traffic. In fact, not only can you increase yourtraffic, you can receive an exponential traffic increase as you publish morecontent.It’s a no-brainer when you think about it. This is why blogs, publishing andnews-type sites consistently get good results in search engines. More contentmeans more rankings, more visitors, and more sales. Let’s look at gettingstarted with improving your traffic by adding fresh content.
By encouraging searchresults to possess content legible to a large audience, Google maximise theiradvertising revenues.
If Google were to encourage complicated results thatmostly appeal to a smaller demographic, such as post-graduates, it wouldlower Google's general appeal and their market share.You can achieve an on-page SEO boost, whereas conjointly increasing your userengagement, by creating your content legible to a large audience.
Run yourcontent through a Flesch readability test. It will look at your word andsentence usage, and give you a score on how readable it is. Scores between90-100 are easily understood by an 11 year old student, 60-70 easilyunderstood by 13 to 15 year old students, and 0-30 best understood byUniversity graduates. You can use the free tool below, and should aim for areadability score between 60-100. To improve your score, edit your contentto use fewer words per sentence, and use words with a smaller number ofsyllables.Readability Scorehttps://readable.io/How to accelerate traffic and rankings with contentmarketing.One of the most powerful on-page SEO strategies is adding more unique,fresh content to your site. If you consistently add new pages to your site, youare going to receive more traffic. In fact, not only can you increase yourtraffic, you can receive an exponential traffic increase as you publish morecontent.It’s a no-brainer when you think about it. This is why blogs, publishing andnews-type sites consistently get good results in search engines. More contentmeans more rankings, more visitors, and more sales. Let’s look at gettingstarted with improving your traffic by adding fresh content.
1. Post new content on a regular schedule.If you are going to add new content to your site, you need to decide on a
schedule and stick to it. This might seem obvious, but you would be surprisedat the large number of businesses that talk about starting a blog and never getaround to it. It’s the businesses with a regular roster of adding content to theirsite that see regular increases in search rankings, increases in overall searchengine performance, and a growing loyal audience. Without a dedicatedroster or schedule, it will never get done.If you don’t have the capacity to create content yourself, or a budget to hire afull-time marketing assistant to create content, try hiring a ghostwriter.Good quality writers can be sourced between $25-$75 USD per article andyou can regularly churn out fresh content to your heart’s content. Popularservices can put you in touch with talented writers, such as Textbroker or theProblogger job board.Textbrokerhttps://www.textbroker.comProblogger Job Boardhttps://problogger.com/jobs/
2. Leverage your social media accounts.It almost goes without saying, but you should be leveraging social media todrive traffic to new posts or pages added to your site.Whenever you post new content, post it across all of your social media accounts.
Then post it once more in an exceedingly few days and you'll expose yourcontent to a special section of fans.
You’ll increase your social activity andas a result get higher rankings.
Then post it once more in an exceedingly few days and you'll expose yourcontent to a special section of fans.
You’ll increase your social activity andas a result get higher rankings.
3. Link up your site to blog aggregators.Blog directories are an easy opportunity for high-quality backlinks, availablefor anyone running a blog. A handful of large authority blog directoriesaccept site submissions and syndicate content—an opportunity to build upreferral traffic. Simply ensure you have a base level of content to start, andthen submit your site. A link to your blog can be approved within a week ortwo.Here’s a handful of high-quality blog directories accepting submissions:
https://www.alltop.com/ https://www.blogarama.com/ https://blogs.botw.org/ https://portal.eatonweb.com/How to target featured snippet rankings in Google’ssearch results.Ever searched in Google and saw your answer featured in a giant rankingsitting just above the search results? These large search results are called"featured snippets" and can send a mind-blowing amount of traffic if you'reclever enough to achieve one of these types of rankings. While achieving afeatured snippet can be difficult, there's a couple of techniques for achievingone of these rankings.Before I jump into the techniques, are you still not sure what I'm talkingabout? Quickly Google a couple of questions and look for the giant searchresult that answers your question at the top of the search results, you can'tmiss it—it's about three times bigger than a regular search result.
Here's some example searches that sometimes deliver a featured snip within the results, “how to start in real estate”, “how to extend your diary traffic”, and so on...
Fortunately, some clever SEOs have figured out some general techniques andcriteria for targeting these sexy rankings.
Your desired ranking should be for an issue kind keyword.
Searches thataren't phrased as a question generally won't trigger a featured snippet, sobetter to focus on question related keywords.2. Your page must be performing okay generally. You don't necessarily needto be ranking in the top position, but if you're ranking on page 2 or page 3, it'sunlikely you'll achieve the featured snippet ranking, if this is the case, firstfocus on ranking higher. If you're already ranking around positions 1-4, thenyou have a greater chance of being featured.3. Your answer should be clear and concise. It almost goes without saying,well-written and clear answers have a much greater chance of being featuredthen poorly written answers.4. Provide more valuable information than a simple and direct answer. If youranswer has numbered lists, rich media such as images and videos, and isgenerally more helpful than an obvious answer to the question, then you havea greater chance of being featured.5. Include a Q&A or how-to section on your site. Increase content in aquestion and answer format and increase your odds of being featured forseveral pages.6. Add the HowTo, QAPage, and FAQPage Schema.org code to your page.While this won’t guarantee results, it can’t hurt. If you are not comfortablewith editing code, you may need to hire a programmer to implement this.HowTo Markup – Schema.org https://schema.org/HowToQAPage Markup – Schema.org https://schema.org/QAPageFAQPage Markup – Schema.org https://pending.schema.org/FAQPage~
Here's some example searches that sometimes deliver a featured snip within the results, “how to start in real estate”, “how to extend your diary traffic”, and so on...
Fortunately, some clever SEOs have figured out some general techniques andcriteria for targeting these sexy rankings.
Your desired ranking should be for an issue kind keyword.
Searches thataren't phrased as a question generally won't trigger a featured snippet, sobetter to focus on question related keywords.2. Your page must be performing okay generally. You don't necessarily needto be ranking in the top position, but if you're ranking on page 2 or page 3, it'sunlikely you'll achieve the featured snippet ranking, if this is the case, firstfocus on ranking higher. If you're already ranking around positions 1-4, thenyou have a greater chance of being featured.3. Your answer should be clear and concise. It almost goes without saying,well-written and clear answers have a much greater chance of being featuredthen poorly written answers.4. Provide more valuable information than a simple and direct answer. If youranswer has numbered lists, rich media such as images and videos, and isgenerally more helpful than an obvious answer to the question, then you havea greater chance of being featured.5. Include a Q&A or how-to section on your site. Increase content in aquestion and answer format and increase your odds of being featured forseveral pages.6. Add the HowTo, QAPage, and FAQPage Schema.org code to your page.While this won’t guarantee results, it can’t hurt. If you are not comfortablewith editing code, you may need to hire a programmer to implement this.HowTo Markup – Schema.org https://schema.org/HowToQAPage Markup – Schema.org https://schema.org/QAPageFAQPage Markup – Schema.org https://pending.schema.org/FAQPage~
That sums it up for the on-page SEO chapter.If you have a small business, the technical factors mentioned earlier in thischapter are what will make the difference—such as ensuring your site has theright keywords and is accessible for all users.If you are doing SEO for a large company and need a large amount of traffic,regularly publishing new content and ensuring structural areas of your site aresetup correctly are what will make the difference—such as regularly postingnew blog posts, ensuring you have sitemaps working correctly, and noduplicate content or 404 errors.What’s most important is you act. On-page SEO is often the easiest part ofSEO. The power is in your hands to fix these areas in your site. Remembersmall changes can lead to big results. Put these methods to practice and startimproving your rankings.Just like the keyword research steps, for readers who want to put the theoryinto practice, all on-page optimization tips from this chapter are included inthe SEO checklist. I recommend finishing the book before downloading thechecklist and the on-page SEO steps, so you are familiar with the theorybehind the practical steps.
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