SEO 2019

SEO 2019

Learn Search Engine Optimization

With Smart Internet Marketing Strategies

Expanded & Updated

Simple Effectiveness Publishing, Publisher. Cover DesiSimple Effectiveness Publishing. Production and Composition: Simple Effectiveness Publishing. SEO 2019: Learn computer programme improvement with sensible web selling ways. This title, its contents, cover design, likeness and associated marketing materials are the intellectual property of its copyright holder; the author and publishing company. Copyright infringement, reproductions or translations of any part of this work without permission of the copyright owner is unlawful, in accordance with Section 107 and 108 of the 1976 United States Copyright Act. Adam Clarke has completed a certificate in the Google Analytics and Google Ads Qualification programs. SEO 2019: Learn computer programme optimisation with sensible web selling methods. Table of contents. Introduction to the updated edition. 1.Introduction to how Google works. - Old-school methods that no longer work. - Google updates and how to survive them. - Authority, Trust & Relevance. - How Google ranks sites now—Google’s high ten ranking factors disclosed. The three powerful SEO strategies explained. - How to stay ahead of Google’s updates. 2.Keyword research. The most important step of SEO. - Why is keyword research so important? - What is a keyword, exactly? - How to generate a vast list of keywords. 3. On-page SEO. - How to let Google grasp what your page is regarding. - How to realize keywords that may send traffic to your web site. - How to find keywords for easy rankings. - How to get additional individuals clicking on your rankings in Google. - How to structure your web site for straightforward and automatic SEO. - How to build Google develop the keywords you would like. Duplicate content—canonical tags and different fun.- Usability—the new SEO explained. Site load speed—Google magic mud.- the same old suspects—sitemaps.xml and robots.txt. - Mobile support—important SEO explained in simple terms. - How to target Featured Snippet rankings in Google’s search results. 4. Link building. How to rank extremely high on Google. - Why is link building so important? - The dirty little secret no one wants to tell you about link building. - the way to acquire links and what to avoid in link building. - Simple to advanced link building strategies. - Anchor text. What's all the fuss? - Additional link building strategies. - Link outreach—scaling up top quality link building campaigns. 5. Social media & SEO. - Is social media important for SEO? - Facebook & SEO. - Other social networks. - Social media analytics. 6. Web analytics in a nutshell. How to measure your success. - Why use Google Analytics? - How to use Google Analytics. - Acquisition. - Organic Search report. - Segments. - Common web analytics terms explained. - Call tracking—powerful analytics for every business. - Other web analytics tools. 7. Troubleshooting common SEO issues fix them. - What to try to to once your web site isn't listed in Google in the slightest degree. - What to try to to once your business isn't ranking for your own business name. - How to seek professional help for free. 8. Local SEO. SEO for local businesses. - Why use local SEO? - How to rank high with local SEO. - Local search ranking factors. - Getting started with local SEO. - Building citations. - Building reviews. - Supercharging local SEO with photos and videos. - Local SEO ranking checklist & essential resources. 9. The New Meta: JSON-LD, Microdata, Schema.org & Facebook Open Graph. - JSON-LD, RDFa, Microdata & Schema.org. Where to start? - Why use Schema.org & JSON-LD? - How to use Schema.org. - Facebook Open Graph. 10.Powerful SEO tools. - Research tools. - Optimization tools. - Link building tools. - Web analytics tools. Bonus chapter 1: Google’s algorithm updates. - HTTPS update & HTTPS upgrade checklist. - Google’s RankBrain & machine learning announcement. - HTTP/2—the new technology which will double your load speed. - Google’s Interstitial update—A.K.A. “Death to mobile popups" - Accelerated Mobile Pages—A.K.A. Mobile web browsing on steroids. - Google's FRED and Panda update—diagnosis and recovery. - Google's Local SEO Hawk & Possum updates. - Google becoming Apple's default search provider for Siri, iOs and Spotlight on Mac OS. - Google’s game-changing Mobile First Index. - Google's Mobile "Speed Update." - The rise of voice search SEO and Google's new Speakable markup. - Keeping up to date with Google's updates. - Google’s 2019 updates—what’s on the horizon? Bonus chapter 2: The quick and dirty guide to pay-per-click advertising with Google Ads. - Why bother with pay-per-click advertising? - Which is that the best PPC supplier to begin with? - Ensuring success with research and a plan. - How to choose the right kind of keywords. - How much to pay for keywords. - Google Ads settings for getting started. - Optimization tips for tweaking your campaign for higher profit. - Using Accelerated Mobile Pages in Google Ads campaigns to accelerate your sales. - Further Google Ads resources. Bonus: 50 point SEO Checklist PDF Download Instructions. Final thoughts & tips.